Content marketing is like a close relative to SEO. Might even be the same person in the right lighting. In fact, the main difference for most businesses is simply the goal and scope of work.
While an SEO campaign is a well-rounded approach to organic marketing, it may include more than just generating blog posts--and often does.
Content marketing on the other hand is another incredibly effective marketing strategy that relies primarily on the power of fresh and optimized content to grow. The idea is often to diversify and grow the number of keywords you rank for and to increase brand awareness in your market.
Although content marketing relies heavily on SEO, you could consider it a more narrowed approach. Focusing on frequent, new, and optimized content on a consistent basis can make for some pretty dramatic growth under the right conditions.
We take our time in learning your business, goals and services to make our keyword research as effective as possible. Each month, depending on your plan, we will research keywords, form topics and write optimized blog articles to boost your site's rankability.
Content strategies are often a part of the program as well. Starting off your program with a solid content strategy to hit the ground running will give you a serious leg up on your competition and get you in the results faster.
Really this boils down to the amount of work that we are doing for you. Makes sense, right?
We my charge starting from $400+ per month depending on how many articles we write and how many words are in the average post.
To get a price, use one of the buttons provided on this page to jump on a call and discuss your needs and goals.
Content marketing is a specialty all it's own. More than just creating new content each month, you also have to know when to prune or update outdated content, expand on old topics, build content silos, and more.
Having an experienced SEO in your corner will make all the difference. But how long does something like this take? Well, ranking can vary, but the program itself is very similar to our SEO campaigns as it relies on the use of SEO tactics to get off the ground. So you should commit to a program for 9-12 months to see things really take off.
It is best though for a growing/scaling business to keep your SEO practices running in the background long-term so you can prevent loss of rankings and by default, sales.
Brand awareness. Brand awareness. Brand awareness. I'll say it again. Bran--no I won't.
Content marketing is an incredible tool to have in your arsenal if you are focused on exposure to your market. You may even find during your campaign that one articel ranks for a large number of keywords. This means one article could draw traffic from a number of search terms, making it an absoulute people-magnet to your brand. People find the answers they need and now know who you are and what you do.
So what are you waiting for? If it sounds like you could benefit from content marketing, let's have a chat and get you a quote. Contact us to get started!
